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‘Roll Up Your Sleeve’ Campaign Underway

Governor Andrew M. Cuomo Monday announced the start of the statewide “Roll Up Your Sleeve” ad campaign to encourage all […]

Governor Andrew M. Cuomo Monday announced the start of the statewide “Roll Up Your Sleeve” ad campaign to encourage all New Yorkers, especially those from neighborhoods where COVID was most devastating, to get vaccinated. The ads will be shown on television and online statewide beginning April 7 The effort comes as universal eligibility for the COVID-19 vaccine goes into effect and all New Yorkers 16-years-of-age and older are eligible to receive the vaccine starting Tuesday. This comes nearly a month earlier than President Biden’s May 1 deadline for states to enact universal eligibility.

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